Focus on Placemaking

What in the world does "placemaking" mean? 

According to the Project for Public Spaces (pps.org): “An effective placemaking process capitalizes on a local community’s assets, inspiration, and potential, and it results in the creation of quality public spaces that contribute to people’s health, happiness and well-being.”

Wheelock's Hawes Garden 

Within our 213 acres in the LMA there are numerous spots where people can go to sit quietly, share a cup of coffee with a colleague, enjoy some green space on a beautiful day or admire sidewalk sculptures and other area amenities.

MASCO’s Strategic Planning Committee charged MASCO to help build community within the LMA neighborhood that could assist in attracting and retaining staff and students, offering respite to patients and families and facilitating access for visitors. The LMA is a distinctive district in the City and a specific destination for four million visitors, 2.6 million patients, over 21,000 students and more than 46,000 employees. Over the next few months MASCO will launch a new website, www.longwoodarea.org to share LMA-wide information and report on public programs and seminars, announce local events, provide information about neighborhood resources (such as public parks and green spaces, restaurants and retail in nearby Fenway and Mission Hill) and list available wellness centers, gyms, cycling routes and walking maps to promote the area as a healthy sustainable community.

Simmons' Outdoor Dining

To read more about what MASCO is doing in the LMA, you can read our Annual Report below.